Seize The Day: Business Tips To Increase Holiday Sales
With back-to-back Holiday celebrations we’ve celebrated since November, it’s no doubt that most of us are already in the hibernation-vacay mode. We’re all tempted to just get lazy and sit back, relax in the comforts of our bed. Especially when the cool, chilly breeze of the Winter season is lulling us to sleep. While many of us just wanted to pause our normal daily operations, it’s certainly not the case when it comes to our business. If anything, the Holiday season is the best time to boost our Holiday sales!
How do we make the best out of the Holiday season and boost our business holiday sales? Here are our top 4 business tips to seize your day!
1. Plan Ahead
Just because we’re nearing the end of the year doesn’t mean it’s too late for you to increase your Holiday sales. No, if anything, this is the perfect opportunity for you to boost your Holiday sales! You can still pull a year-end promo and have it run on weekends until the New Year’s Eve!
And that’s just the beginning! You can now start planning ahead of time by listing out the biggest Holidays for the year 2017. If your target market is in the U.S, you can list down the following holidays:
- Valentines Day
- St. Patrick’s Day
- Easter Sunday
- 4th of July
- Trick or Treat Halloween Day
- Thanksgiving Day
- Black Friday
- Cyber Monday
- Christmas Eve
- Christmas Day
- New Year’s Eve
- New Year’s Day
Of course, the sample holidays below will vary depending on your target geographical audience. So be sure to check out the important Holidays in your targeted country to plan ahead of time. This will give you a heads up to formulate strategies according to the special occasion. This will give you enough time to prepare your campaigns smoothly!
2. Give Out Discount Sales or Promo Gift Cards
Since it’s the Holiday season, people are also expecting for you to give them treats and exclusive offers. And the great thing to do that is by offering huge discount sales. Depending on your sales inventory, offer a 10, 20, or even up to 50-60% discount on some of your items. We recommend you do huge discounts on items that didn’t sell well for the past few months. This will give you the opportunity to sell these items before they will be pulled out from your inventory.
If you’re not up for some discounts, you can also give gift cards out, especially for the newbies or first-time shoppers. One business strategy that works is to offer a free $100 dollar off in your first purchase or so. Of course, you are free to modify them according to your business needs.
3. Offer Extra, Special Service such as Free Shipping or Gift Wrap
Since the Holiday is a season of giving and sharing, make your customers feel special by giving out special services. You can give out a free shipping fee if they met the threshold requirement you set. Example for that is free shipping for orders about $300 or more. Or you can change that according to your preference. Normally, your customers would be more inclined to order more items just to get their free shipping.
You can also offer free gift-wrap services to them. Especially since we know that customers buy items more to send it as a gift for their loved ones. You can save them the effort of wrapping the gifts by offering that service to them. Trust us, your customers will thank you for it.
4. Bundle Items As Your Special Sale
One great strategy in reselling your items (especially those items that didn’t sell well), is to pack and pair them up with your best-selling items in a bundle. Of course, make sure to set the price of your bundled items a little lower than when you summed up the individual price of your items. Or if not, offer a discounted price for bundled items. Also, make sure to set these bundled items in a limited time promo.
The trick to this is to entice your customers into purchasing the bundled items because they feel like they’re saving more money by purchasing more items at a much cheaper price.
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