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LOOK: Significant Meanings of These Incredibly Clever Logos Will Leave You in Awe

Company logos are as important as the institution’s mission and vision statement, corporate values, and beliefs. Each logo has specific relevance to the company, its management, and people. Having this said, we pull off some logos that highlight the brands they carry and are living proofs that the people behind each symbol have extraordinary creativity.

Generally, a logo is a visual cornerstone of a company’s brand. A company’s identity is visually expressed through its logo, which is one of the main things that makes a business memorable.

So there you go. Here are some of the most famous and recognizable brand logos in the world along with the hidden messages buried in them. Some may contend that they’re not really hidden, but just products of smart designing. But hey, if you didn’t read this post, would you know what these logos meant? Perhaps, nope. Let’s get started.


“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” — Karl Lagerfeld


Google

The different colors and the simple font in Google’s logo are just the company’s way of saying that they’re not afraid to NOT play by the rules.

Coca-Cola

The “o” in Cola has a strange resemblance to Denmark’s flag. Why? It’s because Demark is the happiest country on earth and Coca Cola’s trademark motto is “open happiness with a bottle of coke.” Brilliant, right?

Pinterest

The “P” in Pinterest represents a hairpin or bobby clip to encourage people to pin notes in the website.

Gillette

The story behind the sharp G and I is that they explain the sharpness and precision of Gillette’s products.

Pepsi

Pepsi’s new logo draws inspiration from many sources, such as Feng Shui, the Renaissance, the earth’s Geodynamo and so much more.  The soda company actually spent millions more to rebrand everything. For one, Arnell’s 27-page document was leaked, and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code.

The company logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more.

VAIO

It may look like a fancy way of writing the letters VAIO.  The V and A represent an analog wave while I and O are binary digits. Simply put, the logo represents a transformation from analog to a digital world.

Toyota

The three ellipses in Toyota’s logo are three hearts: One for the customers, one for the product and one for progress.

Adidas

Adidas’ symbol looks like a mountain because it’s meant to be a symbol of obstacles that people need to overcome.

Unilever

Unilever’s logo represents each and every product that they’ve ever sold, manufactured, created and/or patented.

Amazon

No, that’s not a smiley. What you’re looking at is an arrow that goes from a to z, which shows the wide selection of products that the online store sells.

Volkswagen

The V in the logo stands for “volks, ” or people and the W stands for “wagen” which means car. Combined, the German word stands for a car for the people.

Mitsubishi

The Mitsubishi logo combines both the three-leaf crest of the Tosa Clan and the three-diamond crest of the Iwasaki family. Combined, this means reliability, integrity, and success.

FedEx

If you look close enough, you’ll see an arrow hidden between the letters E and X, which somehow is a sign of the company’s speedy service.

Hershey’s Kisses

In between the letters K and I is a piece of kisses chocolate hidden inside.

BMW

BMW’s logo pays homage to its roots. The blue and white you see represents a propeller in motion as if it’s keeping through the sky.

Mercedes-Benz

The Mercedes-Benz logo is a show of utmost confidence. The tri-star shows the company’s dominance over all its competitors, both in quality and style, whether it’s on land, sea and/or air.

McDonald’s

According to BBC, customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo will unconsciously make customers go hungry and make it an easily recognizable logo.

IBM

The white lines passing through IBM’s logo represents “equality above all else.”

Wendy’s

Wendy’s collar shows “MOM” for a reason. It’s so that the next time think of mom’s cooking, they’ll think of Wendy’s and all their goodies.

LG

According to LG, the “L” and “G” and their position are important as they center around humanity above all else. The circle, they say, symbolizes the world, the youth, innovation, technology, and so on and so forth. And oh, red represents friendliness.

Audi

The four hoops represent the four founding companies of the Auto-Union Consortium when the whole company started back in 1932.

No doubt, these companies were never wrong when they invested in creating a logo that serves it purpose!

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