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This is How Social Media Can Affect Your Business

This year, it was revealed that there are now more than 4 billion people who are regularly using the internet and more than 3 billion of them has at least one social media account. This is of course not exactly that surprising since the internet has been incredibly useful in so many different ways and it has never been better with the help of devices such as smartphones, tablets, and other digital devices.

However, one of the main reasons why people nowadays are on the internet is because of social media. Billions of people all over the world get connected because of it and almost each and every one of them has either Facebook, Twitter, Instagram, YouTube, Snapchat and more.

This, of course, has also been a gateway for people who wish to advertise their business since almost everyone spends a good amount of time on the internet every single day. Just imagine how amazing it would be to see your sales get a boost in just a matter of a few hours. Social media is definitely taking over the world by storm.

Social Media Marketing

According to recent statistics, about 90 percent of marketers believe that social media helped them boost their sales as well as their exposure to the world. Some people think that by putting up ads and paying for them may cost a lot of money, but the money that goes back usually gets doubled all because of how you put your company out there where people spend most of their time.

One amazing proof would be how the e-commerce sales in the United States reaching over $504 million and that is on online shopping alone. Businesses usually use social media and create their own page so people can look into it. People 35 and below are usually the ones who are active on social media so they are most likely the target audience when trying to advertise your products and company online. This leads to so many benefits that your company will surely get on social media.

Benefits To The Business

According to the most recent survey that was conducted by the Pew Research Center, more than 68 percent of people in the United States use Facebook and they are usually in the ages 35 and below. One of the most amazing advantage that social media marketing could do to your company is brand awareness.

No matter how new or how old your company is, of you make sure that you are involved in social media marketing then it wouldn’t matter at all. The brand awareness will increase more and more especially if your pages get to be shared and liked.

Another great benefit has got to be the inbound traffic, those who are already aware of your brand may be searching for the same keywords. Keep in mind that it doesn’t really matter what kind of business you do, that is because of all kinds of people at on social media.

As long as you put it out there, it will have the chance to go in the top trending list. Some brands tend to go with the flow on what’s in the trend so it can be a gateway for you to go with it as well so they would know you’re not falling behind. Just like when there is a massive sale or some other promos, people will see it on your social media pages and they will be encouraged to participate.

In almost every business, clients or customers must always be a priority. Social media has made it easier for companies to have customer services since it is usually easier for people to reach a business if they have social media pages. This is one of the reasons why there are now social media managers since they are the ones making sure that customers are liking what they’re seeing on each post. They are also the ones figuring out what needs to be posted.


Keep in mind that social media may be a great place for your business to improve but it can also be the cause of your destruction if every thing don’t go your way. This is one of the reasons you must let yourself have enough knowledge when it comes to marketing on social media.

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