Dwayne ‘The Rock’ Johnson: Business Ventures of the Hollywood Icon

Business LoungeSeptember 5, 2023

When you think of Dwayne ‘The Rock’ Johnson, the first thing that may come to mind is his impressive career in professional wrestling and Hollywood movies. However, beyond his successful entertainment career, Johnson is also a savvy businessman. In fact, he has built an impressive portfolio of business ventures over the years, including partnerships with popular brands, the creation of his own brands, and investments in various industries.

In this blog post, we will take a closer look at the 7 biggest business ventures of Dwayne ‘The Rock’ Johnson.

BBC | Apart from reigning in the ring and on the big screen, The Rock is also a leading businessman.

Under Armour Partnership

In 2016, Dwayne Johnson announced a long-term partnership with athletic apparel brand Under Armour. The collaboration led to the creation of Project Rock, Johnson’s own collection of Under Armour products, including shoes, apparel, and headphones. The brand has been a huge success and continues to release new products regularly.

Tequila Brand

In March 2020, Johnson launched his own tequila brand, Teremana. The brand’s goal is to create a high-quality, yet affordable tequila for the masses. According to Johnson, Teremana is made with highlands agave, which is grown in the Jalisco region of Mexico. Since its launch, Teremana has received rave reviews from tequila lovers around the world.

Movie Production Company

Along with his ex-wife, Dany Garcia, Johnson founded Seven Bucks Productions in 2012. The production company has gone on to produce major Hollywood movies such as:

“Jumanji: Welcome to the Jungle”
“Hobbs & Shaw”
“Rampage”

US Weekly | Back in 2016, The Rock partnered with Under Armour worth $25 million.

Similarly, Seven Bucks Productions also produces the hit HBO series “Ballers.” And it is the mouthpiece of Dwayne Johnson where he stars.

Clothing Line with Under Armour

In addition to the Project Rock collection, Johnson also collaborated with Under Armour on a line of non-workout apparel. The line, called the All Day Hustle Collection, includes casual clothing such as joggers, hoodies, and graphic tees.

Investment in XFL

In 2020, Johnson, along with a group of investors, purchased the XFL football league for $15 million. The league had previously folded, but Johnson and his partners plan to relaunch it in 2022. The purchase displays Johnson’s love for football and willingness to take risks in business ventures.

Looper Fitness

Back in 2018, Johnson invested in Looper Fitness, a mobile-based fitness app. The app includes workout routines and meal plans designed by celebrity trainers and nutritionists. Likewise, Johnson also personally uses the app and promotes it on his social media channels.

GTN | Dwayne ‘The Rock’ Johnson purchased the XFL football league for $15 million in 2020.

ZOA Energy Drink

Most recently, Johnson announced the launch of his own energy drink, ZOA. The drink is marketed as a healthier, more natural energy drink option.

According to Johnson, the drink contains no artificial flavors, sweeteners, or preservatives. Thus, Dwayne ‘The Rock’ Johnson is more than just a talented actor and wrestler. He is also a successful businessman, with an impressive portfolio of business ventures that range from clothing lines to production companies.

His willingness to take risks and invest in a variety of industries has led to many successful ventures, including Project Rock and Teremana. With his recent announcement of ZOA Energy Drink, it is clear that Johnson has no plans of slowing down when it comes to his entrepreneurial endeavors.